Do Colleges Profit from Credit Card Marketing on Campus? – Episode #47

Many colleges have programs with credit card issuers, as well as other vendors, for exclusive rights to market their products to college students. Just a quick Google search, shows a bevy of exclusive agreements that colleges have. My alma mater has deals with Adidas [for athletic gear], PNC Bank [for ATMs at the stadium], and our alumni association received at least $50,000 through a one-year marketing agreement with Chase Bank to market Chase loans.

Florida State University is getting paid over $10MM to market credit cards for Bank of America. The contract is a little unusual though as it’s being done through a booster organization.

Many students say they don’t want credit cards marketed on college campuses. Public Interest Research Group [PIRG] did a study on students and credit cards, 50% have a balance on their credit cards, 25% have late fees.

Similar Posts:

• Do Colleges Profit from Credit Card Marketing on Campus? – Episode #47
• Should College Students Get Credit Cards on Campus? – Episode #23
• Do Consumers Really Understand Credit Scores? – Episode #48
• Financial Aid and Credit Scores – Episode #66
• What’s So Rewarding About a Rewards Credit Card? – Episode #12
• What is a Charge Card? – Episode #41